Insanity is often defined as doing the same thing over and over again, expecting a different result. Before I met Phalan and Rich, I would definitely I was insane with how I was running my business. Since working with them, my business, while still identifying where it's growing, is no longer insane, all because of the assessment tools and subsequent support from Phalan and Rich. After completing the assessment Phalan recommended, I was blown away by how I could change my approach to my business. Phalan and Rich helped me identify what strengths I already had that I should build my business upon, which removed my overwhelm of trying to be something that I couldn't. Since working with Phalan and Rich, I've been able to build processes that support how my brain can grow my business. I am no longer looking to grow trying to use skill sets that I don't have, but focus on enhancing the ones that I do - and the results are phenomenal. I am better equipped to identify where specific gaps are in my business and what/who I need to help me move forward, and I am no longer running a circular business, but one that's now growing the right way, for me. For anyone struggling to achieve different results, Phalan and Rich are the ones who can help you achieve them. Thank you!

Lindsay Harle-Kadatz, The Write Harle

I wanted to take this time to let you know that over the last three months, as we have been working together, I have found a new sense of empowerment.  Three months ago I searched you out as a coach as I knew that if I wanted to be the business person I knew I could be I was going to need some guidance and support.


Success means different things to everyone and the belief structure that we are taught as we grow up can limit our ability to succeed as we envision.  I knew this to be true and wanted to get ahead of the curve to make sure that I did not run into a wall just as things were getting going.


Through your coaching, and work on my part, we have been able to look at ideas that could have held me back and dealt with them ahead of the curve.  I love the coaching process and the ability to see what is in my way during the week work on it that same week with you, only to be able to apply the change immediately.  It is very satisfying.


I see my successful future in front of me and feel confident that it is within my grasp.  I look forward to our continued coaching sessions.

Heather Hill - Commercial Insurance Broker

My relationship started with Rich as a colleague and it continues as a friend and mentor. Rich has a quality that helps you cut through all the masks that you are hiding behind to discover your picture of success. Whether pushing or pulling me forward, Rich has helped me see my limiting beliefs and has genuine tools–& tricks–that helped me to overcome them.Rich is an expert. I am honoured that he continues to mentor me.

Nancy Steinhausen

Working with Rich was an absolute pleasure. Although we worked in very different departments, I could always count on Rich to bounce around ideas with and for advice. At the time, I was just starting out in the “corporate” world and Rich became a very appreciated self-appointed coach for me! He helped me make the transition to corporate life and guided me in the decisions I knew I had to make and the ones I didn’t realize were there for me to make. I was very lucky to have Rich on my side and any one who hires Rich as a coach would be just as lucky.

Zee Yasin - Project Manager, The Multisoft group

Make Success Simple, Easy and Attainable

“I had been watching the Olympics when I was researching different coaching programs, and remember thinking to myself, “I’m pretty good on my own, but nobody gets to the Olympics without a coach, and I want to live my life at the Olympic level”. …


My coach Rich Grof, continually helps me to clarify my goals and he’s a constant reminder of what they are.  He really pays attention too, noticing when my mind is drifting back into autopilot again!  It is easy for me, or anybody, to slip back into old habits. Change doesn’t happen in one moment, it’s an ongoing process.  What a challenge and revelation that has been for me!”

Bethany Winslow

When I first started working with Phalan she had told me to be ready for exciting changes. I didn’t doubt her or her ability in that statement, but WOW, exciting was an understatement! In just a short time I have seen, not only in myself but those around me, positive changes by using simply ideas she has given me to think outside of the box. She has guided me to learn about who I am, who I want to be and excel in every aspect of my life. Thank You Phalan!

Vanessa Taylor - Health & Wellness coach

I hired Rich Grof over in 2009 to be my career coach and mentor. In a difficult time for the real estate industry, Rich has provided me with excellent advice, encouragement, valuable critique, and a sounding board whether I’m up, or whether I’m down. I’ve built a strong personal relationship with Rich based upon respect and trust. I credit him with helping me to maintain my sales and my morale during a time when so many other realtors’ businesses are failing. I strongly recommend him to other realtors looking to build a solid, service based career.

Malcolm Mawer

Rich Grof, is a very effective presenter and communicated well to all the professionals that attended the recent training ,”Learn How to Embrace “NEW” Business Strategies for Businesses Success in an Ever Changing World.Rich gave us detailed knowledge, great tools and implementation ideas that we Business Owners could use in our everyday business lives! I have also met with Rich, and he is experienced in his field of Professional Coaching, and I would recommend his services to help motivate and produce positive results in any organization .

José Barros 

Make Success Simple, Easy and Attainable

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